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Leanplum

Using Plot Projects and Leanplum together allows you to segment your users based on the places they visit and add a location-intelligence layer to your marketing campaigns. You can, for example, send push notifications to and target users whom you have qualified as 'Train Commuters’ based on who visited a train station more than eight times in the last week.

Set up a Listening Campaign in the Plot Projects dashboard

Plot Projects offers a Geo SDK that easily connects to the Leanplum SDK (see paragraphs below). Once this is done you can create Listening Campaigns in the Plot Projects dashboard that track visits of your users.

The first step is to create the locations you want to track. This can be a single location like a train station:

Leanplum polygon

Or a large set of locations:

Leanplum multiple locations

Once your locations are set up, you can create a Plot Projects Listening Campaign defining the Segment you’d like users to be added after visiting the designated location(s).

When creating the campaign, set the field ‘Listening campaign Data’ with the tag value

visited_train_station

Listening Campaign

That’s it, you’ve finished setting up the location campaigns! Users can now be automatically added to the corresponding segments in your Leanplum dashboard.

Plot Projects Listening Campaigns have many options, including:

  • Trigger on geofences, polygons and/or beacons.
  • Trigger on enter, exit or dwell.
  • Define opening hours per location.
  • Define start and end dates of the campaign.

Integrating in your app

Now that your Listening Campaign is set up, your app can be location-aware and track the events in Leanplum. This integration guide is designed for iOS and Android, but also works for other supported platforms of the Plot SDK. After completing the integration guide, if a user enters the station, Plot triggers a Leanplum event that results in the Leanplum dashboard as below

Leanplum dashboard

Then, you create and save your segments in the Leanplum dashboard as follows:

Leanplum create segment

As a result, you can use the segments created to target users that have the specified attributes:

Leanplum use segment

Start with the Plot Projects integration guide and the Leanplum integration guide. After integrating both libraries, you can track geotrigger events from Plot Projects in Leanplum.

To receive geotrigger events from Plot Projects add the plotHandleGeotriggers method to your AppDelegate.m file. In that method you also call the Leanplum API in order to send the event.

Add to AppDelegate.m

- (void)plotHandleGeotriggers:(PlotHandleGeotriggers*) geotriggerHandler {
    for (PlotGeotrigger* geotrigger in geotriggerHandler.geotriggers) {
        NSString* data = [geotrigger.userInfo objectForKey:PlotGeotriggerDataKey];
        NSString *now = [NSString stringWithFormat:@"%.f",[[NSDate date] timeIntervalSince1970]];
        NSDictionary* info = [NSDictionary dictionaryWithObject:now forKey:@"Date"];
        [Leanplum track:data withParameters:info];
        NSLog(@"Tracking event with properties:(%@,%@)",data,info);
    }
    [geotriggerHandler markGeotriggersHandled:geotriggerHandler.geotriggers];
}

The plotHandleGeotriggers method, presented above, sends an event to Leanplum using the data field set in the dashboard as key and the current timestamp as value.

What's next

Users are now added automatically to the corresponding segments in the OneSignal dashboard. You can now target or create location-based marketing campaigns for these segments.