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Mixpanel

Using Plot Projects and Mixpanel together allows you to segment your users based on the places they visit and add a location-intelligence layer to your marketing campaigns. You can, for example, segment and send push notifications to users whom you have qualified as 'Train Commuters’ based on who visited a train station more than eight times in the last week or 'Regular Cinema Visitors' based on who visited the cinema more than two times in the last month.

MixPanel goal

Set up a Listening Campaign in the Plot Projects dashboard

Plot Projects offers a Geo SDK that easily connects to the Mixpanel SDK (see paragraphs below). Once this is done you can create Listening Campaigns in the Plot Projects dashboard that track visits of your users.

The first step is to create the locations you want to track. This can be a single location like a train station:

Polygon

Or a large set of locations:

Multiple locations

Once your locations are set up, you can create a Plot Projects Listening Campaign defining the Segment you’d like users to be added after visiting the designated location(s).

When creating the campaign, set the field ‘Listening campaign Data’ with the tag key value in json format

{"key": "visited_train_station"}

Listening campaign

That’s it, you’ve finished setting up the location campaigns! Users can now be automatically added to the corresponding segments in your Mixpanel dashboard.

Plot Projects Listening Campaigns have many options, including:

  • Trigger on geofences, polygons and/or beacons.
  • Trigger on enter, exit or dwell.
  • Define opening hours per location.
  • Define start and end dates of the campaign.

Integrating into your app

Now that your Listening Campaign is set up, your app can be location-aware and forward the events to Mixpanel. This integration guide is designed for iOS and Android, but also works for other supported platforms of the Plot SDK. After completing the integration guide, when a user enters the Paddington Station Plot triggers a Mixpanel event. That results in the Mixpanel dashboard as below:

Mixpanel dashboard

Start with the Plot Projects integration guide and the Mixpanel integration guide. After integrating both libraries, you can forward geotrigger events from Plot Projects to Mixpanel.

To receive geotrigger events from Plot Projects add the plotHandleGeotriggers method to your AppDelegate.m file. In that method you also call the Mixpanel API in order to send the event.

Add to AppDelegate.m

- (void)plotHandleGeotriggers:(PlotHandleGeotriggers*) geotriggerHandler {
    for (PlotGeotrigger* geotrigger in geotriggerHandler.geotriggers) {
        NSString* data = [geotrigger.userInfo objectForKey:PlotGeotriggerDataKey];
        NSString *now = [NSString stringWithFormat:@"%.f",[[NSDate date] timeIntervalSince1970]];
        NSDictionary *props = [NSDictionary dictionaryWithObject:now forKey:@"Date"];
        [[Mixpanel sharedInstance] track:data properties:props];
        NSLog(@"Sending event with properties:(%@,%@)",data,props);
    }
    [geotriggerHandler markGeotriggersHandled:geotriggerHandler.geotriggers];
}

The plotHandleGeotriggers method, presented above, sends an event to Mixpanel using the data field set in the dashboard as key and the current timestamp as value.

What's next

Users are now added automatically to the corresponding segments in the Mixpanel dashboard. You can now target or create location-based marketing campaigns for these segments.